Digital Performance Specialist (Sem/Ppc)

Visualizza: 144

Giorno di aggiornamento: 14-04-2024

Località: Ho Chi Minh

Categoria: Marketing / PR Finanza / Banca / Azione Tecnologie dell’informazione

Numero di reclute: 1 người

Posizione: Nhân viên

Stipendio: Thoả thuận

Esperienza: 2 năm

Sesso: Không yêu cầu

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Descrizione del lavoro

Proactive management of all paid marketing campaigns to ensure business objectives and key targets are met and are on budget
Lead all SEM marketing initiatives with a focus on optimization, reducing CPC and driving growth
Build, set-up, research, execute, manage and optimize PPC marketing campaigns, including paid search, display, retargeting, e-commerce and affiliate marketing
Drive conversion optimization, through A/B testing, ad development and landing page strategy
Continuously look for ways to improve campaigns and drive growth, including testing new ad copy, new channels, strategies, techniques and tools
Work closely with our developers and vendors, to ensure adequate tracking, analytics, goals and conversion pixels are set up and in place across the various
domains and landing pages, including Google tag manager, etc.
Oversee and manage paid marketing tools, software and tracking platform
Run internal reports and analysis, providing actionable insights and optimization recommendations
Stay up to date on changes in the industry, trends and new strategies in SEO /SEM and CRO
You also see the bigger picture and work with the team to understand how paid campaigns can help drive business growth

2+ years of paid search marketing experience, including understanding of online trends, PPC platforms, CRO techniques and affiliate marketing
Experience managing large monthly budget campaigns ($50k+ monthly), setting up SEM and paid social campaigns (Facebook, YouTube, TikTok).
Excellent data analysis skills, with the ability to optimize funnels and measure ROI.
Excel is your middle name – you are a master of report building and manage large data sets with ease.
You embrace automation and have set up or implemented Automated rules, Scrips or Auto Bid Strategies that have resulted in increases in performance and/or improved the account management process.
Experience writing content and experience managing social media pages is welcome.
Knowledge of SEO best practices is welcome.

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