PR & Marketing Manager (MARCOM) - Best Western Premier Sapphire Ha Long

Descripción del trabajo

- To coordinate new printed materials with the advertising agency.
- To ensure corporate identity standards for all promotional materials.
- To co-ordinate and oversee the production of existing collateral and the development of new promotional materials.
- To ensure that all hotel collateral is updated and current and to manage the inventory on all collaterals.
- To work with the GM to plan and co-ordinate the advertising and promotions programs.
- To implement the hotel’s annual advertising plan and to co-ordinate with advertising agencies on all matters related to creative and media planning.
- To monitor advertising as it appears for feedback to agencies on positioning and appearance.
- To bring ideas and participate in the preparations of the promotional theme events, other promotional activities and invitation lists.
- To coordinates mailings as stated in the Marketing Plan.
- To follow the sales and marketing results and propose corrective actions if needed.
- To keep closely follow up on developments of the competitor hotels (occupancy, structural alterations, renovation, special campaigns, rate promotions, marketing efforts, theme events etc.).
- To maintain the existence of an efficient customer database system which will be capable of identifying to report sales calls and other sales activities and to carry out updating exercise in certain periods?
- To update customers with the latest development of the hotel by means of Web-site and some other available distribution channels
- To participate developing new ideas such as special packages, programs, promotional activities undertaken by sales department and/or F&B
- To work with Frequent Flyer airlines collaborate to promote the hotel internationally.
- To keep himself/herself updated with the latest developments in the hotel including all activities, promotions, rates of the hotel
- To keep department superiors informed of all changes in the customer profile.
- To follow up market trend and suggest necessary actions to GM
- And any other reasonable requests per management